What is it ?
- A European Call (Put) is the right to purchase (to sell) a specified quantity of an underlying asset, at an specific price, on and only on the expiration date.
How is it constructed ?
- Premium paid for the right to buy, or received for having written options.
- Position is margined through a clearing house, to reduce the chance of either party defaulting while owing a large sum.
- Valuation of option depends on 6 variables : Spot price of underlying, Expiration time, Strike price, Interest rates, Dividends, Volatility
What is the payoff ? 
Long
- Max profit: unlimited
- Max loss: premium
Short
- Max profit: premium
- Max loss: unlimited
**********************************************************************************************************************
- Max profit: limited (S=0)
- Max loss: premium
Short
- Max profit: premium
- Max loss: limited (S=0)
When is it used ?
- Investors seeking leveraged exposure to an underlying.
- Most index options are in the European form.
- Call options enable investors to “call the bottom” of a downward trend while minimising potential losses.
- Investors can reposition their risk profiles.
- Long positions are sometimes taken with the expectation of higher volatility.
- Call overwriting strategies can increase the yield on a shareholding. All premium will be retained as a profit as long as the the shares do not rise above the strike of the calls by expiry.
- Plain vanilla options can be combined to create other strategies (e.g straddle)
What are the benefits ?
- Take adventages of price fluctuation in the underlying asset without risking more than a premium (monetise volatility).
- Geared exposure to an underlying price
- Insure against a fall in the price of the underlying.
- Generate yield ( for sellers)
- Defer the decision of buying the underlying asset during periods of price uncertainty.